I was born in Compton, raised in Los Angeles, and brought up in a Guatemalan household shaped by the sazón and fire of my Puerto Rican granddad.

Mi abuelo was full-blooded Boricua a Navy vet, a boxer, and a master in the kitchen. He taught me that food brings people together. That it should be seasoned with purpose, cooked with pride, and always served with love. He brought Puerto Rican flavor into our home, and that flavor shaped everything I am.

Over the years, I spent summers in Brazil learning how different cultures express love and resilience through food. Later, I completed a culinary program in Tucson, feeding thousands, sharpening my skills, and stepping into my purpose. But the real learning came at home listening, watching, absorbing the rituals of how my family fed people.

Humo Con Sazón is more than fire-grilled meats in a bag it’s the result of everything that made me who I am. Guatemalan heritage, Puerto Rican sazón, Brazilian smoke, and L.A. hustle. It’s the traditions that raised me, preserved, honored, and passed forward.

This brand is for the ones with a packed schedule, a dream to chase, or mouths to feed. The creatives, the athletes, the parents, the entrepreneurs who want flavor without the fuss, nourishment without compromise, and a punch of flavor in every bite.

The mission is to feed the hustle with bold, cultural food that nourishes the body and honors the people who taught us how to cook with love.

Want to know when we drop new flavors, sauces, and cook dates?